'More than 300 fashion ads from 28 years of Self Service magazine in this one book. Instantaneously the definitive reference to contemporary fashion advertising. Raf Simons, APC, Prada, Balenciaga, more Raf Simons! It is stunning. See how the ads have changed from the nineties to today. See the loops and cycles as the first ads in the book become reference for the latter. There's Darwin's Theory of Evolution and there is Self Sevice, The Ads.'